Kuda, the African money app, has launched a multichannel campaign in Nigeria to raise awareness of cashless payment methods.
According to Musty Mustapha, co-founder and CTO of the fintech, the thematic ad titled ‘Cash Is Hard. Kuda Is Simple’ was established to increase the use of the Kuda app by Nigerians looking for dependable cashless payment choices.
Mustapha stated that Kuda created the campaign in response to Nigerians’ recent cash scarcity and the ensuing shift in consumer behavior away from a widespread reliance on cash and toward cashless payment options.
“During the cash crunch, Nigerians went through a lot, and it was only natural for them to seek alternatives to cash.” People are becoming more accepting of cashless transactions beyond cards and transfers, and we want them to know that there are reliable options for them on the Kuda app,” Mustapha stated.
He further said, the campaign also aims to deepen awareness and knowledge of the advantages of cashless payments, noting that all that a customer requires is to own an internet-connected smartphone and be eligible to open a bank account with their BVN and a valid ID.
Commenting on the cashless payment features on the Kuda app, Mr Ogundeyi mentioned that Kuda customers who add their BVN to their Kuda profile will get the fintech’s standard 25 free transfers to any Nigerian bank every month.
Pay With Bank, a feature on the Kuda app which allows its customers to pay directly from their from their Kuda account on websites and apps that accept payments using Paystack, has recently come to the forefront as a dependable alternative to utilizing cards for online purchases.
Kuda clients can pay easily online with Pay With Bank without using a debit card by entering a secure code known as Pay ID, which they generate on their Kuda app.
The Pay With USSD function of the fintech allows anyone with a smartphone to make cardless payments on POS terminals and websites. With these characteristics, Kuda is putting itself at the vanguard of the race to a cashless Nigeria, with the goal of making payments easier for ordinary people.
