Prime, the Nigerian boxer KSI and Logan Paul-backed energy and hydration drink business, is on course to surpass $1.2 billion in annual sales this year. According to Yahoo Finance, the company’s management has been actively investing in marketing efforts to acquire new clients.
Prime has made significant investments in sports and entertainment partnerships, earning lucrative agreements with famous institutions such as the Ultimate Fighting Championship, Major League Baseball’s Los Angeles Dodgers, and English Premier League football team Arsenal.
Athletes that have endorsed the company include ice hockey player Auston Matthews and Swiss footballer Alisha Lehmann. Logan Paul and KSI have been actively promoting Prime at events and through their enormous social media presence, where they combined have a following of over a million people.
These sponsorship partnerships, according to Paul, have allowed Prime to broaden its worldwide reach and give partners with visibility to a younger audience of fans who follow these powerful people. Paul stated his plans for worldwide expansion, saying “We have this thing called a cell phone that allows us to communicate with people all over the world.” We’d like to have a presence in every country.”
KSI commented on the brand’s incredible trajectory, noting, “We never expected it to become as big as it has. I know folks who have never met me or Logan. They simply recognize Prime.” Prime has grown steadily since its launch in January 2022, generating $250 million in sales in its first year.
Prime is a lucrative operation that does not now require extra money, despite the fact that the company’s management continue to chase larger marketing arrangements. Congo Brands, a product development corporation based in Louisville, Kentucky, owns the brand.
Congo Brands works with influencers and oversees Alani Nu, a health line that includes drinks and supplements. Logan Paul and KSI’s most recent marketing venture entails hosting 48-hour pop-up stores in New York and London in November. These events will include lavish prize giveaways, such as limited-edition goods and the chance to win $500,000 gold Prime bottles.
