Clickatell, the Chat Commerce and business messaging leader, reviewed with attendees at Clickatell’s Connect Interact and Transact (CIT) event early month ways they could boost financial inclusion and reach their revenue goals with the use of Chat Commerce. The event occurred at the Radisson Blu, Anchorage in Lagos with experts from Clickatell, Ecobank and Central Bank of Nigeria (CBN) communicating tips with an audience of business and technology leaders.
Werner Lindemann, the Senior Vice President of Clickatell’s Enterprise Sales and Growth structure Speaks
Werner Lindemann, the Senior Vice President of Clickatell’s Enterprise Sales and Growth structure, pointed out that global brands, like Amazon and Uber, have built their business structure on Convenience commerce
He advised brands to leverage the power of chat, specifically WhatsApp, as the most used social media platform in Nigeria. When incorporated with USSD, companies can reach almost every person in the country.
A Panel Discussion Followed
An engaging panel dialogue followed the speech, initiated by Clickatell’s West Africa Managing Director, Samson Isa and facilitated by Uzo Nwani, Commercial Director of Clickatell.
During the discussion; panelists explained how their organization had used technology to increase inclusivity.
We believe the eNaira will drive inclusive growth and make the Central Bank, as an institution, much more effective in carrying out its mandate,” said Stephen Ambore, Assistant Director, CBN.
Osahon Akpata, Group, ad of Consumer Payments at Ecobank shared the power of mobile with the audience saying “Across 33 countries, Ecobank Group processed $5.1 billion through our mobile app in 2021 and we built an agency banking network of 110,000 agents, leveraging the ubiquity of mobile devices.
CBN will also be looking to chat to connect with people in Nigeria further in the future. “We are looking at chat to help us deliver financial literacy and boost inclusion. Regarding innovation, chat, including USSD, can help us reach new customers ,said Ambore.