Dolidol International Group, a prominent manufacturing firm, is making significant strides in the African market, bolstered by its product membership approach. In a recent interview, Jaafar Harti, the Managing Director of the company, revealed that they invested nearly $300 million to broaden their operations in Morocco, with a vision to become a pan-African brand and extend their reach across the continent.
Dolidol has solidified its position as Africa’s leading brand for mattresses, foam, and bedding products. Established in 1972, the company currently operates three core activities, focusing on sleep-related products and carpentry services within Morocco.
Beyond these endeavors, Dolidol is involved in substantial infrastructure projects targeting educational institutions and clinics, with a focus on exporting these facilities to sub-Saharan Africa. Harti highlighted that their commitment to strengthening their presence across Africa led to the establishment of their first plant outside Morocco, located in Abidjan, Côte d’Ivoire, in 2016.
Additionally, their acquisition of Mouka in 2021 provided access to the largest African market, where they have continued to thrive. Despite challenges in the sleep industry, Harti expressed optimism about maintaining their majority market share, stating, “We believe in Africa’s potential for rapid growth, and we anticipate even better days ahead as leaders in all our business endeavors.”
Femi Fapohunda, the Managing Director of Mouka, reaffirmed their dedication to setting industry trends and meeting consumer needs as a part of the Dolidol Group.