Shopazhub, an ingenious and growing online business boosting African SMEs to conduct business across nations in the continent was started by Ugoo Chukwunyelu who is the CEO/co-founder. He said the creativity in starting the online marketplace stemmed from the anger of being a business owner; he quoted “I noticed a gap in the market where small businesses struggled to reach a wider audience, and at the same time, consumers faced difficulties finding unique products.”

In order to solve these challenges, he conveyed a group of brilliant persons and set up Shopazub last year June which has continuously expanded significantly, matching all requirements of customers through transformation and ingenuity.

The CEO stated that what drives him is the fact that he is improving business opportunities amongst entrepreneurs. He went on further to say, “The joy of knowing that our marketplace has made shopping more convenient and enjoyable for millions of people around the world is truly gratifying.”

Before founding the Shopazhub startup, I came across a report by UNCTAD which is an arm of the World Bank, which states that out of 90 percent cross border trade that happens globally yearly, Africa only contributes 2.6 percent to that number. This number is very abysmal if you look at the great potential available in African trades.  One would wonder why are we only doing 2.6 per cent quota in global trade.”

The CTO of the e-commerce market, Abiodun Oyekunle said, “Also being aware of the great value and scale that African SMEs can attain if they start selling in multiple markets spurred me to found the Shopazhub brand together with my co-founder.

The CTO revealed that Shopazhub is lucky to have reached the level it has ever since its inception in Nigeria. He said their ingenuity regarding to the online business, and dedication to customer experience and retailer assistance is one of the reasons they have achieved meaningful success. Although he stressed that their vision and mission has remained to boost a positive and continuous business environment for all stakeholders and not just day-to-day gains.

He concluded by saying, “Our mission as a brand is to be a technological enabler to foster growth for cross-border commerce in Africa, hence empowering our merchants not just to scale, but also to be empowered to employ more manpower in their different businesses, hence contributing to reducing the unemployment numbers in their country, this is our primary driving force.”

Olatoyosi Esuola loves art, poetry, and spoken words. He is a big fan of jazz music and movies, which is why he see everyone as actors here on earth getting their takes. He has been writing poetry and articles for over a decade and has published a book of poems.

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