In a bid to compete with Mark Zuckerberg’s new Threads platform, Elon Musk’s Twitter has initiated a program to pay selected content creators a portion of the ad revenue generated from advertisements displayed in replies to their posts.
In a recent statement, Twitter revealed its plans, stating, “We are expanding our creator monetization offerings to include ad revenue sharing for creators. This means that creators will now have the opportunity to earn a share of ad revenue, specifically within the replies to their posts. This initiative aligns with our commitment to help individuals directly earn a livelihood on Twitter.”
The program is set to launch on a wider scale later this month. All eligible creators around the world will be able to participate.
To be eligible, users must subscribe to Twitter Blue, have amassed over 5 million tweet impressions per month for the past three months, and possess a Stripe payment account, as specified by Twitter.
Elon Musk, who owns the platform, has allocated an initial round of creator payouts amounting to $5 million, which will be delivered through Stripe.
Twitter has established specific guidelines for content monetization, including restrictions on the monetization of sexual content. Additionally, creators are prohibited from monetizing copyrighted material they do not own and content related to pyramid schemes, get-rich-quick schemes, violence, criminal activities, gambling, or drugs and alcohol. Attempts to monetize such content will be flagged by the platform.