Uber has partnered with Omnicom Media Group (OMG), an advertising agency, to improve its advertising sales pitch.
The ride-hailing business intends to leverage Omnicom’s experience and global network to broaden its advertising reach and increase income. Uber will combine its mobility and retail media inventory with Omnicom’s audience data, while Omnicom will give strategic direction, creative concepts, and media planning and buying to Uber.
Uber intends to provide its consumers with a variety of advertising alternatives, including in-app commercials, sponsored rides, and branded automobiles. Uber will look for more sponsors and improve its ad income with the help of Omnicom.
Uber’s partnership with Omnicom comes as the company seeks to diversify its revenue sources and minimize its reliance on ride-hailing alone. Advertising is viewed as a profitable way for Uber to monetize its platform and use its large user base.
The agreement with Omnicom, according to Uber, aims to help it engage with riders and drivers across all platforms, including online, mobile, and out of house.
Since its start, the ride-sharing company has made significant investments in marketing and advertising with the purpose of recruiting new users and increasing awareness of its services.
Mark Grether, vice president and general manager of Uber’s advertising division, said on the partnership: “As we look forward to the future of mobility and retail media, this new partnership taps into OMG’s vast data and partnerships, enabling us to take on a new level of precision in intelligent targeting, insights, and activation for advertisers.”
Uber’s advertising drive has already garnered traction, with collaborations with corporations such as McDonald’s and AT&T. These collaborations have allowed Uber to display advertisements within its app and provide clients with sponsored rides.
The relationship between Uber and Omnicom is expected to be critical in assisting the ride-sharing company in scaling its operations and expanding into new regions around the world.