X, previously known as Twitter, announced a significant reduction in eligibility criteria for its creator payout initiative. The social network, owned by Elon Musk, revealed that creators with 5 million impressions within the last three months will now qualify for ad revenue sharing. This marks a notable decrease from the previous threshold of 15 million impressions.
Under the revamped program, creators can also cash out a minimum of $10, rather than the previous $50 requirement. However, users must still meet verification criteria and maintain a follower count of at least 500 to be eligible for payouts.
Now, even more people can get paid to post!
We’ve lowered the eligibility threshold for ads revenue sharing from 15M to 5M impressions within the last 3 months. We’ve also lowered the minimum payout threshold from $50 to $10.
Sign up for a Premium subscription to get access.
— Support (@Support) August 10, 2023
Following the announcement, Musk introduced an additional condition: only impressions from verified accounts will be considered for ad-revenue sharing. Musk cautioned against potential misuse by scammers who could employ bots to artificially inflate view counts.
This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views.
Note, only views from verified handles count, as scammers will otherwise use bots to spam views to infinity. https://t.co/87MqqyUu2E
— Elon Musk (@elonmusk) August 11, 2023
Presently, X lacks a feature for users to check the number of “verified views” their posts have received. It remains unclear how creators will be able to ascertain the count of views or impressions originating from verified users.
The payout program began compensating eligible creators in July. Later that month, the initiative expanded to verified creators on a global scale. Musk had previously stated that the initial round of creator payouts would total nearly $5 million.
X recently encountered a delay in its scheduled payout for July 31 due to a surge in new sign-ups.
Interest in ad rev share by content creators has far exceeded our expectations, so will take a few more days to process.
Major payouts coming soon!
— Elon Musk (@elonmusk) August 5, 2023
In addition to the payout adjustments, X introduced new sensitivity settings for advertisers. Advertisers can now choose from levels like “Relaxed,” “Standard,” and “Conservative” to determine the type of content that can appear alongside their ads. This enhancement is an extension of X’s partnership with Integral Ad Science (IAS), initiated earlier in the year to inform marketers about the placement of their ads around appropriate content.
During a conversation in Spaces, X’s new CEO Linda Yaccarino disclosed that the company is nearing “breakeven” status. Yaccarino also unveiled that X is working on a feature that will enable users to engage in video calls with each other, hinting at the platform’s ongoing efforts to enhance user engagement and experiences.